So much of the 80-minute album is the opposite of the taut songwriting on “One Dance”, “Feel No Ways”, and “Too Good”. He must be aware of that, because he rarely seems preoccupied with sheer catchiness on Views. It’s whether he can continue to evolve and remain one of music’s leading influencers. The question with Drake, though, isn’t whether he can keep making hits. “Feel No Ways” is the purest pop song here, and the Rihanna-assisted “Too Good” isn’t far behind. Neither song is on the 19-track Views (“Bling” is in the 20 slot as a bonus track), but when was the last time Drake seemed short on melodies and hooks? Views already has one huge hit in the form of “One Dance”, and more are inevitable. Last year’s “Hotline Bling” was one of his biggest hits to date despite being rap-free, while Rihanna’s Drake-featuring “Work” is finally dropping down the Hot 100 after spending nine weeks at the top. He’s one of the most successful singers 35 and under, too. Blige-sampling standout “Weston Road Flows”, Views arrives at a time when he’s blending rap, R&B, and pop more freely than ever.

While Drake calls himself “the most successful rapper 35 and under” on the lush, Mary J. Accordingly, Views’ biggest competition might just be the rest of his own catalog.

Sometimes, it seems like the guy can’t miss. (And for what it’s worth, the album is projected to sell around a million copies in its first week.) That’s to say nothing of Drake’s always persuasive confidence in his delivery, his ability to completely sell even his goofiest lyrics. When you have as many committed supporters as almost any other artist in popular music, you can be pretty confident that at least a few hundred thousand of them are going to adore your new record. In a way, he’s right, though “already” is the key word. “ Views already a classic,” announces Drake on “Hype”, a song on his latest and fourth overall album, formerly known as Views from the 6.

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